Customer Relationship Management

MA Web Technologies provide CRM software development which give you best view of your complete sales and marketing commissions services to our customer. CRM software are always considered part of ERP software but rather business Support systems like as increase efficiency, identify trends spot opportunities and reduce costs with the right answers.

To manage and analyze customer interactions and data throughout the customer life cycle, companies uses customer relationship management that refers to practices, strategies and technologies to improve the business relationships with customers. CRM systems are used to collect information of customers through different sources or points which could include the company website, telephone, live chat, information, purchase history etc.

CRM software

CRM software contains customer information and documents into a single CRM database so business users can more easily access and manage it. It also include recording various customer interactions (over email, phone calls, social media or other channels, depending on system capabilities), automating various workflow processes such as tasks, calendars and alerts, and giving managers the ability to track performance and productivity based on information logged within the system.

Features of CRM software:

Marketing automation: Marketing automation tools of crm is the best way to enhance marketing efforts of customers at different points in the life cycle. For example, as sales prospects come into the system, the system might automatically send them marketing materials, via email or social media, with the goal of turning a sales lead into customers.
Sales force automation: A crm system can track the duplicate efforts between the salesperson and a customer including all contact and followup between both sides.